Alice Mushrooms, a notable player in the mushroom wellness industry, closed its latest funding round, led by L Catterton.WHO: Founded in October 2022 by Lindsay Goodstein and Charlotte Cruze, Alice Mushrooms is a functional mushroom chocolate brand focused on making mushrooms enjoyable and delicious. The brand’s products blend high-quality organic fruiting-body mushrooms with fast-acting nootropics and herbal supplements, creating a daily routine that enhances well-being over time. Alice's product lineup includes Brainstorm (an energy blend), Nightcap (a sleep blend), and the newly introduced Happy Ending (an arousal chocolate). L Catterton is a market-leading consumer-focused investment firm, managing approximately $34 billion of equity capital across three multiproduct platforms: private equity, credit, and real estate. Founded in 1989, the firm has made over 250 investments in some of the world's most iconic consumer brands.WHY: Alice’s products are available in over 400 retail locations, including Erewhon and Pop Up Grocer, with plans to launch in a national grocery chain launch later this year.IN THEIR OWN WORDS: Lindsay Goodstein, founder and CEO, said, "This funding will help us expand and introduce new products and collaborations. It will also scale up our production capacity to meet the increasing demand across both direct-to-consumer (DTC) and retail channels." Charlotte Cruze, Alice co-founder, added, "The support from well-known entertainment figures and a globally recognized fund shows the mushroom market's potential as a wellness category, with Alice at the forefront.